Signal Over Noise: score your brand's discoverability out of 60.
Before you spend another rupiah on content, find out if anyone can find you.
A test you can run right now.
Here is a test you can run right now. Ask ChatGPT to recommend the best organisation in your category, in your city. Read the answer.
If you're in it, good. Keep doing what you're doing. If you're absent, every piece of content you make is pouring water into a bucket with a hole in it.
Signal Over Noise methodology by Savonia Social finds the holes first. It is a six-module system: it measures where your brand can be found, builds your core story, and gives you a 90-day plan, in that order.
What the six modules do
- 01Industry Intelligence. We map what every competitor is saying, and find the one thing only you can say.
- 02Discoverability Score. Your brand, scored out of 60, across six areas: your website's content, its technical health, local search, your published content, how AI tools read you, and how clearly the internet knows who you are.
- 03Master Narrative. Your positioning, your tagline options, your homepage words, your voice guide. Built from what is true about you, tested so a competitor could never copy-paste it.
- 04Article Briefs. Detailed plans for the articles that will make you findable. Your writer, or ours, writes from these.
- 05Social Media Strategy. Post plans that follow the narrative, so social stops being random.
- 0690-Day Roadmap. Everything above, sequenced week by week, with honest targets for day 30, 60, and 90.
The score is honest. Ours was 9.
The Discoverability Score is out of 60. It is a real measurement, never a sales trick. We know because we scored ourselves first: 9 out of 60 on day one.
We publish our score and track it in public. Yours stays private, it is yours. See the work.
What it costs
The entry point is the Brand Signal Audit: Rp 3.000.000. It runs the first two modules, the competitor map and your score. If you continue, the Rp 3.000.000 is deducted in full.
The full Signal Over Noise engagement starts from Rp 10.000.000. The exact scope is built case by case, because a five-person social enterprise and a growing purpose-driven SME do not need the same thing.
Built for purpose-driven SMEs and social enterprises
If you're a purpose-driven SME or social enterprise whose impact is real and whose communication budget deserves measurement before spending, this was built for you. (Corporate ESG and TJSL teams: it fits you too, and we scope for that once you're ready.)
Quick answers
What is the Signal Over Noise methodology?
Signal Over Noise is a six-module brand diagnostic and construction system by Savonia Social, Jakarta, Indonesia. It measures where a brand is discoverable, builds its core narrative, and delivers a 90-day roadmap, in that order.
What is a Discoverability Score?
A Discoverability Score is a measurement out of 60, produced in the Signal Over Noise methodology by Savonia Social. It covers six areas: on-page SEO, technical SEO, local search, published content, AI readiness, and brand entity clarity.
How much does Signal Over Noise cost?
The Brand Signal Audit, the entry diagnostic, costs Rp 3.000.000 and is fully deductible. Full Signal Over Noise engagements start from Rp 10.000.000, scoped case by case.